Founded in 1989, BCBGMAXAZRIA is the vision of one man: founder, designer, chairman and CEO Max Azria. Named for the French phrase bon chic, bon genre, a Parisian slang meaning good style, good attitude, the brand embodies a true combination of European sophistication and American spirit. The collection is a resulting line of directional, sophisticated designs in the most luxurious fabrics. Celebrities such as Angelina Jolie, Sarah Michelle Gellar, Rachel Bilson and Eva Mendes amongst many others, are huge fans of the brand.
A new diffusion label in Australia that creates affordable and accessible women's clothing made from top quality fabric, meticulous attention to fit, and impeccable production.Known for re-incarnating some of the most loved vintage designs with a modern spin and also developing new red carpet styles for the younger fashion forward.
Directional, exciting and diverse, Lavish Alice makes and breaks the fashion rules. Inspired by fashion’s most covetable trends; Lavish Alice provides a cutting edge wardrobe season upon season. The Lavish Alice girl is fierce and unique. Super-fearless in her fashion choices she loves bold prints, bright pops of color and clean lines with lots of catwalk inspiration.
Designed for the modern woman who does it all, apparel brand Lucy Paris seeks to combine the elegance and poise of Paris, the drive and ambition of New York and the sun-soaked sophistication of LA. The result? Effortless style. Making clothing inspired by women, women on the go, women who empower, women who do it all!
An Australian spin on international trends, Runaway the Label brings fun and wearable pieces that can be mixed and matched together, as well as gorgeous, original and feminine dresses that make your event memorable. With the love of runway and high-end fashion emerges stylish, gorgeous designs for the girl who wants to feel beautiful.